cache cds
b2b saas
product design
For most small music rights holders, meaningful data is siloed, inaccessible, or presented in overly technical ways. The kind of analytics infrastructure built by major labels is expensive and custom. Meanwhile, distribution tasks remain fragmented, with different tools required for metadata management, asset delivery, and rights administration.
Cache CDS set out to solve two main challenges:
Clarity: Provide small players with full visibility into how their assets perform globally.
Control: Let users manage and distribute their entire catalog from one unified place, across every market and platform.
Google Data Studio dashboard
New dashboard welcome screen
Designs for the Mass Upload experience
As we expanded from analytics into full catalog distribution, we began testing the service manually. We uploaded client assets ourselves to gauge demand and identify gaps in existing platforms. Early feedback was promising: users were excited to centralize their distribution and felt underserved by other providers.
But as we moved toward building out the full self-serve experience, we hit a wall. Copyright enforcement complexities — especially around territorial rights and conflicting ownership claims — made it difficult to scale responsibly. Even with correct metadata, we encountered platform takedowns and legal ambiguity that made automated distribution risky without dedicated rights infrastructure.
In short: the demand was there, but the technical and legal frameworks weren’t. Despite strong user appetite, we ultimately had to shelve the distribution feature.
By focusing on the specific needs of underrepresented music professionals, we created a product that not only worked, but could scale.
One year after launch, Cache CDS surpassed 1 million assets tracked! A signal that our approach to design, transparency, and usability was hitting the mark.
Full picture
Next project
